Seth Godin has a short post about Wal-Mart making a mess of the toy industry. He figures lots of people are going to slam him and make the point that Wal-Mart is the market, etc, etc.
In my view Wal-Mart is a good thing. Wal-Mart deals with mass market, me too, low price, etc. But what gets often overlooked is that Wal-Mart also made the internet shopping experience 'ok' for the mass market in pretty much the same way that Amazon did it for all of those bleeding edge types who didn't care about pesky things like putting credit cards into the big internet cloud.
As more and more people decide that internet shopping is ok and as personalization engines, peer to peer recommendations, trust circles, etc, all get bigger, your ability to sell product at a good price to customer who will pay, goes up.
So, let's hope Wal-Mart keeps up the good work. Let's make sure they sell computers bundled with high speed internet access to everybody. Let's get that price of a PC with internet access driven to free and let's all make it up in high margin products people will gladly buy directly from great companies.
Well, maybe not free, these guys have to make a living, right?