Onfolio is a pretty interesting product that works really well when you're wandering the Internet pulling together stuff for research or a project. Comes in two flavors, pro and standard, 30 day free trial, etc.
I got notification of this product because Chris Pirillo, Gnomedex master, worked with the company to get activation codes out to all the attendees of the Gnomedex conference.
I thought about this from the perspective of Word of Mouth Advertising and all the 'paid bloggers' controversy. A ways back, you used to make the trek and try to get Walt Mossberg, Charles Cooper, John Dvorak, or any one of the small list of smart people who had some serious influence over people and the buy decisions.
All of the folks (Walt/Charles, etc) had priorities and as was often the case of lots of deserving products didn't make the cut.
Fast forward to today.
Onfolio cuts a deal with Chris Pirillo who has 300 or so attendees of Gnomedex. No different then giving something away at a conference except today, everybody has the potential to influence hundreds, if not thousands of people. The A-List, smart folks, still matter but it is less of an all or nothing issue today.
Tell a friend takes on a whole new meaning with blogging and it is certainly something you can factor into your marketing plans if you haven't already.
Personally, I'd be careful about the paid blogger routine since you can get the same net effect via events like Gnomedex.
Back to Onfolio; it is installed and it looks pretty good. More details to follow.
I've been using it for a couple of months now - I'm hooked.
Posted by: Gary Potter | August 01, 2005 at 10:27
I think I get the point, but have no hesitation ion suggesting that Onfolio deserves the publicity, it's a cracking product.
Posted by: matt lambert | August 04, 2005 at 15:08