There has been an awful lot of digital ink being used up these days on the topic of A-list bloggers, lists at all for that matter, and what impact all this new transparent dialog will have on you, me, and the dog.
I think we still have a ways to go given the amount of SOS still happening. Here are some examples of the SOS.
Robert Scoble of Microsoft vs. Andrew Orlowski of the publication The Register
Without spending an hour creating links for you to chase/read, here is the gist of it. IE7 goes into beta and acts like, surprise, a beta product. Orlowski reports it, Scoble jumps on it and we’d be ops normal except for the pesky detail of Orlowski going over the line and reporting a piece of email that was supposedly sent by Scoble. Scoble denies it, says the email is fake. I, along with many others, send email to The Register and to Orlowski asking if they’d checked out the claim of the email being fake and if not, why not. Also, how come you don’t report Scoble’s denial. Silence. This publication doesn’t check it out, doesn’t respond and, as of this typing, doesn’t at least report that Scoble denies the email was his.
Unfair to Scoble, unfair to the readers of The Register, and plays into people’s general belief that the “press” is not the prime source of trusted information. In other words: SOS.
37 Signals, Blogware and Dell
37 Signals makes a product called Basecamp. It is a nice product that does a good job of letting teams manage projects and to do lists. The kids at basecamp screwed up and caused the system to go down. Not for long, not a major big deal. In addition, the RSS feeds were broken for a bit longer. They put a “we are really really sorry” note up as well as that obnoxious “Thanks for your patience” stuff.
Mark Evans had to prod Blogware into finally fixing a Technorati issue with getting entries indexed. He makes the comment “ Now, I'm looking for some love from Blogware for coming to their Technorati rescue.”
Dell computer, to the best of my knowledge, has still not done anything about Jeff Jarvis and his “Dude, I ain’t gettin no Dell” rant(s).
In each of these cases, nothing.
37 Signals, we pay by the month. How hard is it to say Ooops, here is a free month. The cost is nothing, totally nothing and I’d be singing the praises. Nope, SOS.
Blogware had a top tech reporter from the top newspaper in Canada debugging a problem. Gee, think think, what to do, what to do.. Ooops, SOS.
And Mr. Jarvis? I actually do expect the big companies to stay firmly in SOS mode so this one isn’t a surprise.
So, if you are doing a start up, just got hired to clean up the other person’s mess, or feel like shaking things up a bit, here are some ideas/rules you might want to think about to break out of SOS.
Patience my butt
There are only three times I find “thanks for your patience” acceptable:
1. I’m working on a better approach for landing in this storm, thanks for your patience.
2. I want to take a bit more time on this heart transplant, thanks for your patience.
3. I’m just correcting our calculation and sending back the taxes you overpaid, thanks for your patience.
You cooking up some software? Services? I have no patience. Pay me. Show me you care. Show me that you really do value me, my time, and my wallet. Break out of the SOS cycle and always be thinking of me before even I’ve thought of me.
Fairness
Otherwise known as my personal pipe dream.
I (and you) got to watch a public Microsoft person (Robert Scoble) go at it with David Berlind, Andrew Orlowski, and Mary Jo Foley to name three. It’s interesting to examine the blogs, comments, blogs back, etc, on all three with Scoble because you get a sense of what people’s particular sense of fair play is as well as how they approach reporting on particular issues. In the end, all this blogging stuff sends out messages about your personal brand. David’s stuff? I read it all the time and believe that in the face of push back, error, or issues, he will address, debate, and correct as appropriate. Andrew? Not a chance. But more importantly, The Register gets ignored along with the advertisers and if enough people ignore it,, so it goes.
What this means to you is simple: Be fair. Be reasonable. Don’t say dumb stuff and talk in corporate-babble. You are going to make mistakes, your team is going to screw up, so report it and discuss it in a fair and reasonable manner. Do this to set the tone/style of your company. Break the SOS cycle and try being fair and reasonable in your dealings with suppliers, customers, and employees.
Be passionate or simply don’t do it
One of the reasons that I like Hugh Macleod over at Gapingvoid so much is that he can pull off hawking products without being a slut about it. He called himself a marketing consultant in a blog posting, I think, and he is damn good at it. If you ever get a chance to meet him in person, buy him a beer and simply say “I don’t understand this bespoke stuff.” Then, watch. Listen, yes, but watch. Here’s a transplanted yank, Madison avenue dude, who will not only tell you more then you want to know about suits but will do it with a passion and (dare I say) love that you rarely see. Watch the eyes, watch the hands, the body language, etc. This is not some marketing dork hawking what’s hot so long as he is paid well. In my humble opinion, it is this level of raving passion everyone should try to achieve when doing anything. After two month of doing the wine thing he has going, I suspect, he will know more about wine then the grapes.
I point out old posts of Dave Winer for reasons other then entertainment. Passion. Go back 20 years and read forward. 20 years! Love em or Hate em, he is a pretty good lesson in passion and consistent behavior doing what he loves. Adam Curry would be another person that sets a high water mark for passion and consistent behavior.
What this means to your business is simple: No passion, self select out. You know your own limits, your strengths, loves, etc, better then anyone. Do what you love, what keeps the passion going and let others do what they do. My title advice: Take Founder and leave all the other titles for others. Nobody can take that one away and leaves you title free to just be passionate about what you do.
There you go.
Being fair, showing passion, and feeling my pain are three simple things to set you apart from (unfortunately) the normal SOS stuff that goes on despite all the new new things happening around us.
Jeff Jarvis has a post about the Chartered Institute of Journalists going nuts over all those ‘other people’ crashing the journalist party. It’s a good read and makes the point; Same Old Shit, Jeff, Same Old Shit.
Break the cycle, it’s not that hard.
Recent Comments