CREEP v2.0
CREEP.
For all you young ones, that was the Committee for the Re-Election of the President. Richard Nixon’s gang of pals, those CREEPs. The one good guy? Hugh Sloan Jr who was immortalized in the words of the late great Senator Sam Ervin when he said that "your testimony has renewed my faith in the old expression -- an honest man is the noblest work of God." Interesting story, here.
Like everything else in this world, we appear to have CREEP 2.0.
Only in this case CREEP stands for Cockamamie Random Exercises for Entrepreneurial Punishment.
I got a note from a nice guy working on a startup. Jon asked me if I had ever heard of a guy named “Hugh Sloan III.” Nope, I replied, why? Well, Jon says, Hugh sent me an offer to help my start up but it seems weird. Really, forward it to me if you can. Then, two other start up folks forward me the exact same email/attachment from one each Hugh Sloan III.
It started out with:
“My angel group are the folks that seeded Google (Andy Bechtolsheim and Ron Conway) Let me know if your team has interest in meeting with some of the funds that I work with (attachments)”
There was an attachment called “what to expect”. While at MashUp Camp, I started having start up people come by and asking me about Hugh. At one point, while one guy was asking me, another jumped in and said, “yeah he just spammed me too!”
I asked a couple of the other VCs at MashUp and TED. The general view on these seed and agent combos was “do your homework.”
Hugh wants to charge $6,500 plus a percentage of the funds raised, if I am reading this right. He lists pretty much every fund in the valley as a >5 year relationship and then does an amazing job of taking a fairly good swipe at a few people in the business. This is just one of the excerpts:
“You should be aware that despite receiving a signed term sheet, Tier 1 funds sometimes dump a deal. Jotspot was originally bridged at Accel only to be dumped and later picked-up by Redpoint and Mayfield. There is one instance where a Top Five fund signed a term sheet and left the Founder hanging out to dry on his Series A round.”
This type of ‘paid agent’ at a very very early stage, where you pay, is not a good idea in my opinion. This is no different then getting somebody to spam your resume all over the place. Hugh sending email to all these start ups is a questionable strategy and, in general, I would check references on anyone that promises to put you in front of investors out very very carefully since that is, after all, what you would be expecting.
Call the VCs that the prospective agent mentions and see what they say.
Here in Canada, I’m a big fan of Mike Middleton’s Fusion Capital Partners if you believe you do need a good agent. He and his team are great guys and give out lots of good (and free advice). He is a big believer in giving back so, if you are in Toronto, talk with Mike’s team.
As for Hugh, you can read about him and what he does here. I encourage you to be fair and judge this approach against other opportunities to get into the VC mix. I’m always available for a 30 minute, no harm, no foul meeting and I believe you will find lots of VCs willing to give you a few moments without the need for an agent.
Sorry to Hugh’s fans and Hugh himself, this isn’t personal. I just don’t think this process/approach and the feedback I am hearing from start ups is good for any of us. Okay, I’m pushing it on CREEP shot, it’s a joke, no lawsuits, plz.














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