and fired yesterday so I can get em into a start up. Heh, provocative enough?
Okay, there is a larger point I’d like to make in the wake of all the current bad Robert/good Robert blog noise.
First, as goofy as it may sound, you need more Scoble, not less. In fact, you don’t really need guys like me blabbing all over the net, it’s far more valuable to you, the start up, to hunt down these type of guys and listen. Now, stop laughing for a second, and hear me out.
The human voice you see is required, warts -n– all, in order to give big lumbering companies a voice. In addition, the good that comes from all this stuff far outweighs, in my opinion, the ‘bad.’ You, as a start up, benefit from Scoble passing you hundreds (at last count) of inside pointers, thoughts, ideas, etc, with respect to what’s going on inside the company. You benefit from this guy’s approach.
Here’s a little side story. I was invited to Shel and Robert’s book signings by Robert’s lovely wife. At the signing in Redmond, what was most striking was not the number of Scoble groupies hovering around, rather the full time Microsoft employees wanting to get Robert and his Channel 9 crew into this or that product group. That translates into more data for you. More knowledge on what’s going on inside the company, more product people jumping in and blogging and speaking directly to customers/developers/you.
You can write it off to egos and other things but the net of it is, lots of people inside Microsoft are providing more data to you as a direct result of Scoble, rants included free.
When Scoble blows a gasket about the Vista re-write report, you see it transparently, vs. the old days of corporate blather With respect, I disagree with Nick Carr’s corporate blogging rules, to the extent that I rather see companies tell employees use common sense, then dive on some rule book. For the most part, Scoble self corrects, apologizes when he goes overboard and posts a tirade. He then goes back to adding value (until the next blow, heh..). Again, with respect to Mr. Carr’s position, I’ll take an occasional BS, typed in all caps, then the endless dribble coming out of PR departments. And, in a strange way, it makes Scoble slightly more credible.
I’ll be the first to admit, the ol boy can be quite the lightening rod but when the history chapter is written on this, I suspect Robert and those like him, will be viewed, overall, very favorably. Let’s be careful out there. Civility anyone?