The world already knows that Robert Scoble is leaving Microsoft. The number of blog entries with opinions on him, the move, Microsoft, etc are numerous and varied. Hit technorati, icerocket, or any other gathering of blog data and get your fill.
I’d like to just offer up some observations and things you can get out of this as you start to grow your own company.
As observed by Paul, this really does make a larger point about blogs, the blogosphere, than the individual. For you, this means a few things.
Anybody can become ‘a Scoble’ (or Amanda, or Tara).
You need to remember this with respect to the people you hire. The ability for anyone to create “Brand Me” requires you to go beyond paying lip service to ‘the team.’ As you build the team for your start up, make it a team, a true team. Some smart words and a bit of a following opens up opportunities to people that simply didn’t exist as little as 4 years ago. Your job as a CEO when it comes to nurturing, encouraging, and managing your team is even more critical today than before.
Assume they blog and assume they will leave.
The days of people working for a single company for life (or 10+ years) are basically gone. Lay down a common sense blogging policy (to wit: use common sense) and simply stay out of it. Fire somebody for revealing confidential information, being a racist, etc, but beyond the ‘common sense’ part, steer clear. And when they leave (they will), wish them the best, have them start the company alumni association, and remember popular bloggers who move on, will still do the “When I used to work at/for…” stuff so being nice, respectful, etc, will have an lingering (and hopefully positive) impact on your little corner of the world.
Share with the rest of the class.
If you go back and look carefully at some of the posts Robert did when there was something a bit controversial, Robert seemed to be able to get information, pass it on and encourage others to share. If you are having a bad quarter, tell your team. If there is a product issue/delay, etc, share with the team. Having your team feel like they know only helps the company. When you have to announce a delay in shipping a product, a hard drive crash or system outage, tell your team the truth and let them use common sense. Some people will be goofy, others with just get it wrong but that’s okay. It puts the human face on the company and nothing, in my opinion, is more important to a young company’s growth then the human face of the company. People generally want others to succeed and if they feel like they know you, they will root for you. It’s probably the single most important lesson you can get out of the Microsoft/Scoble ride; make it personal.
Read what they write and learn something.
This might look like advice to read/watch your team’s blogs with respect to the company. Nope. Read to learn more about the people. Again, if you look at Robert’s postings regarding travel, the equipment he used, bi-weekly schleaps to see his son, etc, you would have a road map inside the man on a lots of hot buttons/issues. If you pulled the last 12 months worth of blog entries, you’d have a slam dunk on how to ‘keep’ the guy, beyond the obvious (more money).
As a completely hypothetical example, meaning no disrespect to Microsoft or Scoble’s bosses as well as having zero inside knowledge, here’s a possible plan which might have kept the guy happy while at the same time giving Microsoft additional mileage. Suspend corporate nonsense for a second, assume he is valuable, etc, etc.
First, the bi-weekly trips to California. Lay up. Cover some costs straight up by simply giving him an office in the SV building and suggesting he spend some Channel 9 time doing Video Blogging on cool companies using MSFT technology. (again don’t analyze this, start the paid shill stuff, this is a management thing). Cover his commute costs, rental car and some allowance for a place to stay. On the passion for technology. Lay up. Simply give the guy 20 grand a year to buy new stuff and blog about it. On the travel/speaking all over the place. Lay Up. Instead of following corporate ‘policy’ with a corporate American Express card, have the Microsoft machine talk with Amex (of which Microsoft is a major client) and get him either Platinum level perks or get him a platinum card. Why? Two for one business travel, use of lounges, etc, etc. Put a little arm twisting on Amex to get the guy some extra perks.
Now, again, I made all of this up but they are out of the box suggestions based upon reading Robert’s blog for the personal stuff. My point here is you can (and should) do the same for your own team. There are hundreds of clues people put out there and many of the things you can do will be low cost with extremely high impact.
So, the big guy is off to SV. I wish Robert, his lovely wife/partner Maryam, and his pretty/smart kiddo Patrick all the happiness in the world. Enjoy the ride, Robert, enjoy the ride.
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