(Warning: Long Post)
Back in August of 2006, I wrote a long post about TripSync. It wasn't particularly flattering but did have a pile of lessons for anybody doing a new service/start up.
Fast forward to March 2007. Christopher Capra of Lotus Public Relations drops me a note about the new and improved TripSync:
"Hi Rick,
I happened upon your blog post about TripSync in August. It is very comprehensive and I have to say you really did a good job articulating many of the problems Portaga encountered when working in the .net framework.
I am happy to report to you that TripSync has been redeployed as an AJAX application (Web 2.0) and the new version of the software is available at www.tripsync.com We would love it if you could check out the new version, try it out and give us your feedback, either directly or on your blog. If you like, I'd also be happy to have you talk with Portaga's CEO, Rob Kost to get the scoop on what is in store for TripSync. "
Given the fact that yours truly isn't on the A, B, C or Q list of bloggers, I thought this was a nice/smart thing to do. So, memo to self, check out the site again when I get a free moment.
Chris sent a follow up note, pointing out a promotion that pretty much says if you head over to the site and do a booking, you get a $25 gift certificate good at restaurant.com.
You just know where this is going, right? Buckle Up...

My original note was all about the registration process not being particularly good. The most annoying part was allowing you to select things like Canada as your home country with the rest of the address fields still being US centric. The new an improved TripSync? Only allows you to pull down USA as the country. So, all the problems of address and phone number verification have gone away; the site is for US customers.
Which, of course, brings me to the punch line: Why contact me, I'm in Canada.
The product can not store my home or office address and pretty much hasn't changed from a focus on US customers since the last time I took a look.
But here's the bonus: restaurant.com and the gift certificate. US only. A double doesn't apply to me.
I dug in a bit more. Stay with me, there is a point to all of this.
The founders of TripSync, Robert and Sam, appeared to have hired two firms Lotus Public Relations and SalemGlobal, a website marketing and SEO company, for the business.
I found out about SalemGlobal because I was interested in how many bloggers both reported on TripSync and of those how many mentioned the restaurant.com gift certificate. When I used Google's Blog search, I got 125 results just for TripSync. There were none using restaurant.com or gift certificate. TripSync and restaurant did get one hit.
SalemGlobal's President, Dov Weinstock (nice Toronto boy!) has a blog and he mentioned TripSync as a new client. No mention of the restaurant promotion on that entry nor could I find a supplemental entry. Tech Crunch picked up on the new and improved TripSync as did others but nobody talked about the gift certificate.
SalemGlobal's website doesn't show TripSync as a client nor could I find the news of the new client. [Note to SalemGlobal: All of your wiki links are broken.]
Lotus Public Relations doesn't show TripSync as a client nor could I find any new on the Lotus site either.
Lessons in all of this for you.
Follow up with Bloggers (maybe)
Going around and finding all the people who said things about TripSync when it first came out was a good move. It's easy to do and most bloggers (me included) are happy to get an update or some follow up email. To me -and this is a bit harsh- Chris blew it on two fronts. My blog commentary was specific. I mentioned Canada and mentioned the issue of being a US only/focused play. Contacting me (I'm in Canada) to try it again was boo boo number one and highlighting a US only gift certificates was boo boo number two. In my (snap) judgement, this was good intention fouled up by not paying attention to details. Clearly, I'm not a useful influencer because the product doesn't apply to me (yet). It would have been way more effective to wait until the product had been fixed and addressing issues that I specifically called out. Chris probably isn't happy because I did respond to his second email with well done contacting bloggers. That was before I fired up TripSync, Chris, sorry. My expectation was, we fixed it, come back. Clearly, not the case.
Set expectations.
Nowhere -as of this blog post- could I find anywhere on the Tripsync web site which indicated it was for US based people. You could sign up with an email address, get on the site and start playing and only find out about this pesky problem when you go to do a profile which is needed to get tickets, etc. This is just sloppy on the part of TripSync. Given I blogged about this the first time and given that I spoke, live, to one of the founders; sloppy fits. For you, don't do this. If you are international, deal with address and phone numbers correctly. If you aren't, say it up front so as to not waste people's time. Set expectations of your users correctly and exceed them. You get happy customers instead of additional, less then positive blog entries.
Your agencies are part of the team, hopefully.
Based only on what I can see with the fast searches and zipping around the Internet, I'd draw the conclusion that SalemGlobal, Lotus Public Relations and the TripSync management team did not sit down and have some kind of coordinated activity list or possibly even meet up. Obviously, this is just from what I can see and I could be wrong. Dov got the launch date wrong in his blog vs. the press release about April 2nd, I think. With no client listing, no press release on Salem's web site combined with no press release/no client listing on the Lotus Public Relations site either, one is left with the sense that coordination was not high on the list.
Don't blame the technology unless you can prove it.
In the eighties, Trip Sync's CTO, Sam Meo, was hanging out at Prodigy while I was building the AEtna insurance application for Prodigy. He has many technology patents and is a philosopher at heart. Never met em but a smart guy, for sure. That's why it is painful to see the note Chris sent to me dumping the problems onto .net (see above). Field validation, not taking into account foreign users, etc, has nothing to do with .net. It is a lame (and technically wrong) excuse to be sending out the door. Sam clearly knows better and I suspect would never stand up and say, yeah we couldn't make the .net framework accept the notion of Provinces versus States and it really sucked at doing international telephone numbers. See my point about about having your agencies and management team talk to each other.
And in conclusion:
The basic problem that TripSync is trying to solve is meaningful. Unmanaged business travel is a multi-billion dollar business, clearly worth going after. TripSync (Portaga) is VC backed, as a side note. If you live in the US and you handle your own business travel, TripSync can be a useful tool.
Good luck folks, my email inbox is always available.
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