Random Acts of Sucking Up (or I b Easy)

Meet Leah Plaxton, Marketing Manager for Projjex a web service for project management, collaboration, document sharing, and assorted dating services.  She sent me an email message letting me know that she "read my web 2.0 blog with interest."

The product is very nicely done.  The web site has a nice tour, a blog, and a very fast way to sign up.  The other interesting thing is the fact they keep that tour big and bold on all the pages to try and get you to press the play button.

The company also has some very important elements as well.

 

1. A bald, web 2.0 kinda guy, with those black styling glasses.

2. The obligatory web 2.0 geek who wants to be a rock star, strumming himself.

3. The obligatory web 2.0 open beam, rustic, we spent no money, office look.

4. The enduring mystery of just who is Leah Plaxton.

I had a couple of folks try this product and I'm happy to report they really like it. People I trust so I'm passing it on to you.  I would encourage you to take a peek at the site even if you are happy with your present stuff.  This is a nice clean design, good call to action, and a very good approach to trying to encourage you to play the video tour on the site. 

One nit was that with all these cool, hip, rock star types, your expectations for an amazing video tour are set a little high.  It's all business and points to the problem/solution set as well as a fast walk through of the product. Nicely done, if a bit, err, dare I say, dry.

Back to my email pen pal, Leah. (and some lessons for you, kind reader)

1. I read your blog and thought you'd be interested in... This is good enough. Linking my VC blog to Web 2.0, while flattering, isn't really what I'm about and it tends to make me think I'm being tossed in with the zillion other "web 2.0" bloggers you are trying to reach.  Generic, in my opinion, beats making a boo boo.

2. Canadian Company!  Put that in the email, at least for me, as that's a priority for me.

3. Put a link to your web site in your email. I know, sounds lame, but it is a friction free way to get me there. Note: Leah did this, I'm mentioning it to the folks that make me chase the site down by hacking their email address or using Google to figure out who/what. Most people won't do this including me when I'm busy.

And, finally, to all of you out there that think sending me a note telling me you like my blog will get me to look at something, yeah, it works, I love this stuff.

Okay, I am now off to steal somebody's coat for the trek into Calgary. (And, no, Projjex doesn't really have a dating service but I have confirmed that the air guitar -number 2 above- is looking)

Comments

[Keith Glover]

Entertaining post...You are getting almost as funny as me!