Thanks to Mathew Ingram's post, I found out about the cat fight between Shel Israel and Loren Feldman. For purposes of disclosure, I know, respect, like, and recommend Shel. You can read Matthew's post for the gory details but the one line summary is one guy (Loren) dumps 40 gallons of sewage on another guy's (Shel) start-up video work and said guy (Shel) gets mondo-pissed off while said instigator (Loren) exploits other guy's pissedoffness, snags his name in URL land, and really gets going. Yeah, really, it's that simple.
After zipping around the blogworld to review all of this (start with Mathew's post), here are some tips for you:
Pray for this type of noise. I dunno, call me crazy, but if somebody drives tons of traffic to me, I'd be playing the odds that somebody will like my work.
Let the other guy get personal first. It never fails. Everybody laughs, enjoys, doesn't take anything seriously, unless and until somebody goes personal. Don't fire off the legal threats, talk about their mother, use racist comments, the "N" word, or do any comparisons to Hitler. Let the other guy do that stuff and relax while they take the hits. Easy to agree with me, tough to implement.
Make more fun of yourself than the other guy. The simple fact is: you know yourself better than the other guy. If he makes fun of you, make more fun of yourself. Loren is using puppets to parody Shel's interviews. Shel should interview the original sock puppet, sell some ads on the page and enjoy the traffic.
If it isn't on Valleywag, it isn't top of mind. Everything in life needs some kind of reality check, right?
Stick around, the next target is just around the corner. Unless you have the unfortunate luck of latching onto a true stalker, tough it out, they always move on.
And there are many many variations of YASIP, folks.
Shhh, don't tell em.