A few posts back, I mentioned a company called Projjex. I poked fun at the team who appeared to be in this photo:
Fast forward to last week when Paul and Leila of Idee Inc, my favorite visual search company. They were kind enough to let me check out their new product, TinEye.
It's pretty neat and I wanted to give it a whirl. So, I put in the picture you see above (with my annotations) and (drum roll, can you guess what's coming up?) this picture is a stock photograph which can be purchase here. Yeah, really.
The caption under this photo reads: "Group portrait of cultural creative business people cheering".
But wait! There's more. So now, I'm intrigued even more and decide to dig into the web site a bit more.
We have this Projjex testimonial from Lawrence:
Sweet, eh? Happy customer in Philadelphia. But, of course, ol Larry here gets around. He has a summer home in British Columbia, Canada. How do I know? Simple, he is the poster boy for the Success Stories at BC Hydro. See below:
And in an amazing coincidence, Larry was wearing the same shirt in BC as he was in Philly. Two words, Larry: Bold Detergent.
Lessons for you? Suck up to Leila and Paul. Check out the software they are building and run a check on the stock photography you are using; you never know who else is doing the same voodoo as you.
I'm sure there are a number of people out there with varying opinions on this stuff. My own is fairly simple. If I am looking to shoot a 'team shot', I'd use my own people. And for testimonials? Certainly not Larry! Seems a bit, well, uncool to me. Your mileage may vary.
You just can't make this stuff up.