When you get a really good response to a post, I believe it deserves the top level attention that the original post got and not just a comment buried away. So, in that spirit, I'm 'promoting' the blog comment I received from Jeff Bonforte, CEO of Xobni in response to my Tone post.
It's a long, but well thought out comment. Just for the record, it's a great product that I find very useful. Thanks for stopping by, Jeff, I'm feelin the luv.
(Memo to Albert: Pay attention, he's younger than you. ;-) )
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Hello Rick: I am the CEO of Xobni. Thanks for the post. A few comments:
1) Your point is valid and we will take a look at the tone of our support page. We take customer support very seriously. We have a full-time, dedicated in-house support team, which is not normal for a startup of our size. We use senior engineers (including the founders) to diagnose and fix customer issues. We even invite in customers from the bay area to our offices to work on issues, or we use WebEx with more remote customers.
We respond to every email we receive in hours not days (we sometimes come up short here on a heavy support days). And the tone of our support pages *should* reflect that commitment, of course. Good catch. Bad on Xobni.
2) Love! You will even notice little heart shaped clouds in the sky on our home page! We love our customers and their inboxes...I wish all email vendors obsessed over a more productive and powerful inbox as we do. That is love!
3) Spam? I disagree here. Please remember that this is a limited, invite-only beta in the true sense of the word...I know "beta" has lost its meaning thanks to Google and even Flickr who stayed in Beta for over two years and eventually poked fun at themselves with a "Gamma" release! When you are in the Windows XP + Vista desktop software business a beta is very critical. Browser diversity is nothing when compared to OS + plugins + apps diversity. It is orders of magnitude more complex. Throw in Outlook, which was never properly engineered for real powerful plugins, it is even more critical. So when a customer joins an invite-only, closed beta like ours, they are actually making a commitment to give us feedback; to join a conversation with us to help improve the product.
As such, we do email a tiny number of customers every day with requests for specific feedback, and the vast majority of them happily oblige (which is an incredible testimony that our customers like the product enough to spend a few minutes or even hours with us). We reach out to customers all over the globe to jump on WebEx sessions with us so we can share their screens to look at bugs or issues. We have brought in tens of customers into our offices, even executives at Fortune 500 companies, to sit down and spend time with us to review the product. This is not a PR beta...this is a real beta.
If people don't like to talk to the company whose beta they are using, particularly a limited, invite-only beta, they should probably wait for the GA. So while we used standard web legal language for opt-out communication (bad on us), that opt-out is critical for us during our limited beta to engage in that conversation that is needed to make great, fast and stable software for the desktop. As we leave the limited beta, and probably the next beta phase, we will reexamine our customer communication policy.
And we will take a look at the language immediately (though with install software, unlike web pages, even minor fixes can have a much higher price QA testing price to spin out a new build release). I think our customers would tell you, we don't spam. We don't blast out notes weekly or monthly. We contact people very rarely and only when it is critical to the operation of the product, and therefore their inbox. If more companies followed our standard, a far higher percent of customers would opt-in to communication preferences, I suspect.
I might suggest another post topic...while i have your attention. "RIP the Beta. We Will Miss You". Discuss how companies have abused the word beta so badly that it has lost its meaning and responsibility for company and user. Beta is not an excuse for sloppy code, or a way to buy time while you wait on your new servers to arrive. It should be a time-limited commitment from company and customer to enter dialog of rapid feedback and improvement to summit to that high-ground called General Availability software release. *stepping off pulpit* Thanks for listening to my rant and for your post.
Your points are well taken. Feel free to contact me with specific feedback going forward about the product or the company. with love, ;) Jeff Bonforte CEO, Xobni
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