Over at alarm:clock, Jon Burke reported on IMedExchange raising some angel funding. As Jon reported, this is closed system with only practicing physicians being allowed to participate. Without making some long tail analogy, the basic premise simply makes sense. All doctors on all aspects of the company. Angels? Doctors. All 40 of them. Board of Advisors? Doctors. All 222 of them.
From a VC perspective this tells me a couple of things. First, 462 practicing physicians think this is a good idea. Not bad. Secondly, unlike Jon's shock, I do think the CPM for that target can be pretty high. Let's face it medicine has just a slight twinge of commercialism to it and I personally believe the Drug companies, equipment companies, etc, will pay serious coin to get directly in front of this targeted audience.
I suspect there are several of these highly targeted opportunities out there with a reasonable economic model. It might not be "VC" grade (whatever that means) but the it should be a good business.






