There are a zillion (maybe more) tools out there to create online presentations, videos, demos, etc. And companies with a few coins in the bank typically have a few options to make something good. Not amazing, maybe, but good.
Consider the shiny new web site rolled out by Symantec's new offering GoAnywhere. Dead center in the middle of the page is the 'welcome' video. Yowsa! I'm somewhat sure that Don Kleinschnitz, VP & GM Symantec GoEverywhere, is the voice/person behind this epic drama. You might say good on them for being cheap. Or you might say, are you kidding me? The sound of the keyboard clicking between PowerPoint (Key Note?) slides was that nice home style touch but overall, Symantec might have considered getting some interns from, say, a local Kindergarten, to put this together. The kids in finger painting class would have done better.
Lesson for you: You do not have the luxury of lots of money and time. If you create something this boring/dry, you make the product pitch 10x harder which, as a start-up, you can't afford. Be careful. Symantec can take the hit, you can't.
Consider chasing down one of the Woot guys. One of them has the perfect voice over style. While it may not work for everybody, this video was great.
Guys with a ton of money produce a yawn and scrappy little start-up produces hilarity.
Sums up, exactly, the world we live in, eh?
Where's my snow shovel? <sigh>
that is so ghetto.
maybe its the old, instead of a raise we will make you head of a new product division trick.
Posted by: richard | January 30, 2009 at 18:37
Don't big companies like Symantec have multiple processes in place to ensure that their zillion marketing people need to sign off before presentations like this are released to the public? Notwithstanding the limited production value, the most alarming thing about this offering is that the last slide directs you to the url www.goeveryware.net for a product that is called "GoEverywhere" (and this despite the fact that they own the GoEverywhere.com domain).
Posted by: Rubsun | February 02, 2009 at 10:23
I thought you were being harsh until I watched the video! Isn't that clipart from the early 90's?
At least they also own www.goeveryWare.net, but why confuse people with multiple spellings of your domain name? I can see securing the alternate spelling, just in case, but not promoting it.
I still don't know what this service does. The images were tiny, but I recognized facebook and picasa among the apps shown. I can already access those everywhere, so what do I need this for?
Posted by: Dennis | February 02, 2009 at 12:33