My 14 year old cousin is up from the U.S. visiting. He went to Niagara Falls yesterday. Just prior to him leaving, I asked him if he wanted to take one of my Nikon SLR digital cameras. He responded with a shoulder shrug and this:
“Well thanks but I have a camera in my phone and it’s good enough. I don’t want to carry anything else.”
I point this out not to sound the alarm regarding the death of Digital SLR Cameras rather to continue to remind you that sometimes “good enough” cuts it. Sometimes there can be a serious hill to climb when attracting customers to change habits, try new things, or add things to the existing comfort zone.