People love convenience, right? You can always count on people who will pay for the benefit of stepping up, past, and through others, eh?
Verified Identity Pass Inc., the company behind the CLEAR card has shut down. This was the trusted traveler card that essentially was a line cut card for airport security. The company couldn't reach a deal with one of her creditors and, buh bye.
The basic premise of the company was that business people would pay for this bad boy to cut down on the time in line. Combine this with a NEXUS Card and you were rocking when it came to going over borders and through security at special airports. It all made sense and I, along with a couple hundred thousand of my friends ponied up the cash.
Unfortunately, the basic bet ran smack into the realities.
1. Signing up was a bit of a hassle. Fingerprints, eye scans, etc.
2. It wasn't available at every airport so you had a a narrow field of paying customers that were road warriors between to clear cities.
3. The road less traveled, aka, the economic hairball didn't help a bit.
Personally, I admire the people who tried it, the money folks who backed it, and the customers to signed up and (for the most part) loved it.
Lesson to you: People, habits, and friction to get that transaction completed. Pesky but deadly details.