Ali Asaria, the founder of well.ca closed a round of financing. Sweet! It’s more than just some company got some cash, nope, I believe it is a bit more than that.
Ali built this from the ground up, has an amazing culture, pretty much dominates the category in Canada, is super smart and a genuinely nice human being. Lots of the Venture Funds turned him down and it didn’t matter. Lots of reasonable (in the eyes of the VCs) reasons to pass and that stuff didn’t matter. No, Ali pressed on and found the right group of investors that bring money and super brains to help the company.
One of those investors is Jordan Banks. Jordan is solid guy with years of experience from Ebay to Jump TV. His targets and objectives matched up the needs of Well.ca and Ali. It works for all sides, everybody is happy, and we have an amazing start up continuing to grow and quickly leaving the “start up” label behind to emerge as a large scale and successful e-commerce play here in Canada.
We need more entrepreneurs like Ali and smart investors like Jordan. It’s what makes it all work.
Congrats to all involved.
[Update: Randy brought to my attention that angel investor Colin Webster was in Well.ca early than everybody. This makes Colin king of the smart hill on this one. Sorry, Colin.]
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