In 1897.
Pete Warden has a great post up that I finally remembered to share with you. Check out the prose and Pete’s commentary. Talk about “we’ve seen this movie:”
“The customers are their evangelists. Want to save on shipping? Here's some examples of how you can get $10 of goods for $6 by persuading your neighbors to order along with you.
Information wants to be free. Want to know more than you ever believed possible about all the differences in pocket-watch mechanisms? Here's several pages of detail that your local jeweler will never tell you, but we want you to understand what you're buying so you'll feel comfortable buying sight-unseen.”
Great stuff, thanks Pete!
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