“The customers are their evangelists. Want to save on shipping? Here's some examples of how you can get $10 of goods for $6 by persuading your neighbors to order along with you.
Information wants to be free. Want to know more than you ever believed possible about all the differences in pocket-watch mechanisms? Here's several pages of detail that your local jeweler will never tell you, but we want you to understand what you're buying so you'll feel comfortable buying sight-unseen.”
Great stuff, thanks Pete!