Wired Magazine is all about failure in the latest issue. The science of it along with the requisite people talking about the oops, never giving up, etc. I hope the VC community in Canada, the people who run start up programs in Canada, etc, all read this stuff and try to remember that lots of time, failure equals experience which can lower the odds of failure round two. People who have failed should, by this act of failure, gain experience and become more valuable.
Fail fast, learn, rinse, and repeat.
Now that Wired's got it on the cover, maybe it will become mainstream and even acceptable.