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October 04, 2006



Correct. Talent, Technology, Content, Vision, and Ideas. Those are the things we invest in.

It is early days and, again, correct, we have lots of boring/lame stuff out there. Jeremy and crew are smart and creating something new is the hallmark of a great start up and (hopefully) a great start up investment.

I believe the future belongs to aggregators like Seeking Alpha.

prominent bloggers + useful features (transcripts) = good content

Something Jeremy could be interested in:

The European blogosphere

Thanks to everyone for all the feedback, and to Rick for the great post. It's certainly been quite the ride.

And Dimitar, thanks for the link - local content and local bloggers is something we are very, very interested in.

In terms of "new", I'd rather let our actions do the talking. So feel free to check back in a few months, or drop me a line - I'm always interested in chatting strategy with smart people :)

I understand the reasons for investing in a venture like this, but you've given precious little information about why exactly this company is a good investment. Would like to hear more about b5, their value prop, etc.

Congrats to Jer and the whole b5 team. Not only did they get something "out of the box" funded. But they got it funded by two great teams of VCs. Between Rick, Amy and John at JLA and Salim, Tony, Mark and Steven at Brighspartk.

b5 is poised to go to a "whole nutha leva". It also doesn't hurt that they scooped, uber blogger and CDN tech voice Mark Evans (now fomerly of the national post).

Well done. Well done indeed.

I couldn't help but think as I read the comments that so many people are writing b5 off as just another blog network without taking the time to look at the guys who are behind it.

Sure, right now you might think that it looks like just another blogging network but I wonder if you're really seeing b5 as it is - or as you think it is.

I seriously wonder if b5 will even look like a traditional blog network this time next year and I wouldn't be surprised if this turned out to be the start of something quite innovative.

Stuart, shhhh, we'd much rather surprise people than raise expectations to an unhealthy level!

I don't think there's much chance of that Jeremy - from what I read here I don't think many legends in their own lunchtime in the blog world are capable of thinking outside the box so they're not going to be expecting much.

Speaking of mud. Right, no one was. I think Valleywag has some to throw. Is this officially the "big time"

Is that really the best you can do MRM - it seems to have entertained your chorus line though and life is all about page views

I think Varun makes a good contribution. I read blogs by very smart people who've taught me much but an awful lot of the time I find myself disagreeing with them. For me, the boon of all this information is that it allows me to cherrypick the nuggets and the network that really matters is the informal one I create via my grazing. Thus my loyalty to any individual network is far from assured and content cannot be imposed on me.

From a revenue perspective, I am an advertising sceptic in all media in terms of effectiveness and online in terms of reader intent and mindset. In all my years of browsing online, I am still yet to clickthough on an ad. So, I derive information from blogs and sites which inevitably impact on my buying behaviour but I wouldn't be generating any income for b5. Equally, I am aware of the eye-tracking studies that increasingly show that peopel ignore the right hand column online because they assume it will be filled with ads and that's not what they are there for.

On the other hand, the intention economy model is clearly preferable to the interruptive model because it bypasses the first half of the AIDA pathology and in playing devil's advocate, one should not assume (as many do) that their own behaviour or that of their social circle can be extrapolated to predict that of the whole audience. As long as advertisers (rightly or wrongly) believe that advertising works for them, then the model has potential.

The really interesting question for me is that faced in other advertising media, but which I think is exacerbated by the intimacy of blogging. Namely, how to maintain the objectivity of the bloggers from which the trust/intention is derived while placing them in an increasingly commercial environment with all the potential for perceived or genuine conflicts of interest.

what is the revenue model for b5 media ? just curious how the valuation was done for 2M and when do the VC see the return on the 2M.

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