From the Hmmm Department

Up here in Atlantic Canada, Mary rules; the Colonel ain't squat.

It seems the good folks in Mary's marketing department decided to combine a little of the old fashion (Billboards) with this Internet thingy.

So, of course, there is an assumption that you can simply zip over to your computer and pop Mary Browns into Google and get right to those money saving coupons. Not exactly.

You can type wwww.marybrowns.com right in your favorite browser and see the video. You can see the small monthly special logo/link at the bottom of the page which has the word coupon right there. You can click it, see it, download it, and finally print it.

All this to save a few coins on a Big Mary chicken sandwich. My Hmmm, is simply wondering about the number of people who will do all of this vs. other ways to get people into the stores.

I wonder if it wouldn't have made more marketing sense to tell people to SMS chicken some place to get back a free drink code word or something. Yeah, the SMS message would, in theory, cost something but people love to spend good money on free. Or call a free *chicken number to hear the secret code word.. Whatever.

It's observation while I chase down a salad for lunch.

P.S. I could be wrong but Sandwhich is not a correct alternative spelling of Sandwich. Somebody should let Mary's web people know.

Comments

[Derek Hatchard]

Most of my life I've lived in Atlantic Canada and never heard of Mary Browns so I checked the site. It's a Newfoundland phenomenon and the tragically funny thing is that the locations outside NL are all in the other places you find Newfies in droves: Ontario, Alberta, and Halifax.