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August 20, 2008



we met about TXT Circle. I've been trying to get a hold of you (from a different email address). We should talk about the next project I'm doing. I could use the help and I think its right up your alley.

Hit me back if you can.



Your first quote sounds like what I imagine took place at Apple when they started thinking about iPhone. Don't limit things, don't think conventionally about what a phone looks like (they have to have buttons!), think about your project in a larger, unlimited context.
I think one important point made here is that web 2.0 is turning in on itself and merely creating iterative improvements on existing capabilities. You can't build a business on an iterative improvement.
For example, look at the various attempts to build a better search engine. Google will always win because they have the best technology to improve upon- until something entirely different comes along, v.1 of the next search technology.
A leap.

I must say it is pretty damn tough for me to sit back and think about what was before the time of the internet. I am continuously surrounded by it. But can you imagine asking a 25 year old developer to think of a time before the web? This is a very interesting challenge...

Very true. The difference between now and 2000 is that the net now has critical mass. A lot of what was "too early" then is booming up right now, like macro social networking. Still, careful not to launch the next big thing too early ahead of it's time. For our project, the technological and "technocultural" time horizon is 2010. Right now we're knee deep in alpha technologies that we consider candidates for Web *ahum* 3.0... cliche yes, but we're looking through that window and getting a glimpse of how everything changes from 2010-2020. The future looks so promising we expect most of what's on the web etc is going to get wiped out in the next 5 years and we're building an entire business around what's coming up.

The trick is not to hurry to market, but be patient and get the timing right so we're standing tall right in the middle when 2.0 crumbles and the dust settles... after all, people always demand better, but first they need to become blazé and bored with what's there already, which is what I refer to as the "technocultural" trends.

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