More people than you might think don't actually 'get' this social media thing. For those out there who want a fairly good/live example, here's one of the best.
At noon (eastern time) on Sunday, a fine fellow named Jimi King does a live Internet only, radio show on www.sky.fm . The direct link to the live show is here. It's smooth jazz and may not be your taste of you music. This show, tho, is a perfect window in how to build an audience virally and via social media sites/tools.
Jimi has set up a page on Facebook, has a Facebook group, Skype chats, and a forum on Sky.fm's place. Here is the secret sauce: He 'talks' to these people in two very important ways. First, he calls out hellos to people who are telling him hello from wherever, talks about the friends coming into Facebook, and interacts with people on Skype, etc. The interaction between each person on the forums/chat rooms is quite robust.
The second thing he does in talking to the audience is heads up/first shot for tickets to various events of the artists playing on the show. When people ask why not come to whatever city, he invites that person to get some folks together and organize it.
As I was typing this, he called out a answer on how to find the sky.fm group on Facebook. Then he pointed out that those wanting to go to a show in January could get tickets now by calling a certain number since the venue wasn't up on the jazz club's web site yet. All of this is going on while Jimi plays music.
His Blog is here. Scroll down and notice the complete lack of geek speak yet the integration of videos, you tube, e-commerce, etc. All the way many of us would expect somebody to be actually using this technology.
All of us have listened to "DJs" on the radio. Some stations even do a shout out to Internet users from time to time. You could say Jimi is just doing what DJs have been doing for years with audiences. Probably.
But if you want to point somebody to an excellent example of how all of this tech stuff comes together, send them to Jimi's show on Sundays.
He is doing it right. Well done.
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