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June 21, 2009


not so easily done.

it's been 6 months of heads-down work since you did a session with me (thanks!). but i'm still trying to learn who my customers will be, why they will buy from me, and how they will use my product.

every week i learn more, and my answers get tighter. but i've been surprised more than once by how wrong my early assumptions were.

the smug confidence required for a focused elevator pitch early in a business may be a very dangerous sign.]

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